Lemar has unveiled the video for his latest single, ‘Love Turned Hate’, which is released on October 23. The track is taken from his brand new album ‘The Letter’ out on October 9.
The video, directed by Crooked Cynics and produced by Crossfire Productions was shot on location in Brixton, London. Of the video, Lemar says: “I had a lot of fun making this one. I think it captures the essence of the song perfectly. It's never too late though...Love can always bring it back around again!”
‘Love Turned Hate’ is one of three original tracks on the upcoming album ‘The Letter’ and is described by producer Larry Klein as “a timeless soul or Motown classic, both in the flow of the melody, and in the universal quality of the subject matter. You won't find a person on the street who hasn't felt like this at some point in their life.” The album is a sumptuous soul record with a vintage sound, recorded live and perfectly showcasing Lemar’s distinctive and versatile honeyed vocals. The eleven-track album combines new renditions of soul classics, carefully chosen by Lemar himself, as well as original tracks.
You can watch the new video for ‘Love Turned Hate’ below -
Discussing the themes of ‘Love Turned Hate’, Lemar said:
“It’s never a nice time when love that was strong breaks down but this song addresses those hard times. People might just relate a bit more than they’d like to. The title of the song is 'Love Turned Hate' and although it speaks of harder times it also implies that love can turn around the hate, which is often the case in long-term relationships. It's a cycle...and in the end - hopefully, love prevails”.
The album ‘The Letter’ is available in physical and digital formats and can be pre-ordered now.